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Schrijf inspiratie

Geniale vondsten van collega-copywriters, waar ook ter wereld? U vindt ze hier. Ter leringhe ende vermaeck.

De waarheid is dat we u een krant willen verkopen.

De waarheid is dat dit een advertentie is voor De Standaard. Dat de titel groot staat om uw aandacht te trekken. Dat hij u moet lokken om de rest van de advertentie te lezen, zodat u uiteindelijk een abonnement neemt. De waarheid is ook dat hoe meer abonnementen we verkopen, hoe beter we u over de waarheid kunnen vertellen. Onze journalisten kunnen dan grondiger uitzoeken hoe de vork precies in de steel zit. Meningen filteren en feiten uitklaren. Want de waarheid is dat u tegenwoordig al genoeg onwaarheden te lezen krijgt. En nog meer halve waarheden die in iemand anders zijn kraam passen. De waarheid is dat u op ons rekent om de waarheid zo goed mogelijk bloot te leggen, en dat wij op u rekenen om uw tijd en geld in ons te investeren. De waarheid is ook dat u nu moet stoppen met lezen omdat u zich niet wil laten leiden door reclame. Maar als u nu stopt met lezen, doet u dat in feite toch.

De waarheid is ook dat hoe meer abonnementen we we verkopen, hoe beter we u over de waarheid kunnen vertellen.

De waarheid is dat we de voorgaande zin gemarkeerd hebben omdat de meeste mensen de volledige tekst niet zullen lezen en we onze kernboodschap toch wilden meegeven. Kortom, de waarheid is niet altijd gemakkelijk. Daarom sluiten we nu af met een opvallend aantrekkelijk promotie-aanbod om u over de streep te trekken.

Lees nu de hele week voor minder dan de prijs van het weekend.

- De Standaard (mortierbrigade)


@8tracks with their subtle hint of fun at the end. 💃

Tumblr @staff keeping it short, sweet, and the right amount of weird. 🌹

Trello taking a page from Alice in Wonderland because why not. 🌀

“An organic micro-brewery is not opening here.

Which is a shame.
It’d pair so nicely with our custom-made salads & pizzas.

coming soon”


Default: “No results found”

Tumblr @staff being cheeky with their search results copy 😏.

When you’re interviewing for a job and you get the old “What’s your greatest weakness?” question, how do you respond?

Do you go with the “I just work too darn hard” approach? Or maybe the “I cause my fellow employees to weep with despair when they see how superior my skills are” response is more your style. Or maybe you furl your brow and strike your best deep-in-thought pose for a full ninety seconds before finally shaking your head and saying, “I’m sorry, but I cannot answer your query because I am utterly without weakness.” But it seems to me that this question is really about discovering who is an obsequious brown-noser en who is a self-possessed champion of the truth. So I always go with the “I’m a lazy, procrastinating ex-con who steals office supplies, spreads computer viruses and exploits loopholes in the expense reimbursement system.”

This golden lager is America’s first gluten-free sorghum beer and the only beer brewed with 100% malted sorghum.

Please enjoy responsibly.

- Bard’s

“We turned a child who couldn’t hear
into a typical 2 year old who doesn’t listen.”

- Mount Sinai

“If someone gave you a penny for your thoughts,
would they get change?”

“Silence is golden
except when it follows an awkward question.”

- The Economist

“I light cigarettes, cigars, pipes, candles, lamps, fires, stoves, fridges, geysers, Christmas puddings and distress flares and I cost three hundredths of a cent.

It’s easy to see I’m not in it for the money.”

“I’ll light anything that burns. I’m particularly good with cigarettes, cigars and pipes, because my clean, clear flame is ‘taste-free’. 
So all you taste is the tobacco. Not me.
I’m long on versatility too.
With my 42 mm length, I can easily get a light to those hard-to-reach parts of stoves, lamps, fires, geysers and so on. 
OK, so maybe I’m not modest. But my price - at 1.5 c for around 50 - definitely is.
After all, what else can you get for three-hundredths of a cent?”

- Lion Matches, ‘We look pretty plain, but we make beautiful arithmetic.’

“Kills bugs fast.”

- Porsche

“arketing anager

(don’t mention the M)

- Burger King”

“We’ve had some complaints that Monday was a really long day,
but we’ve checked and it wasn’t.


“Dispose of flashlight properly after use
For better performance, change toy frequently

- Duracell”

“The only time you will be delighted to get syphilis?
Where else would you win praise for vomiting?
Where else can you get points for farting?

Scrabble - every word counts”

“What you’re really buying is a bigger bed for you.

For our House Catalog, call 800-926-1327 or visit

L.L. Bean
start here
go anywhere”

“To be, or not to be?
That is two questions.

If you too are smarter than Shakespeare,
we’ve the degree for you.

- University of Oxford”

“If your short attention span won’t allow you to read this entire ad, have we got a film festival for you.

Telus presents wordwide shortfilm festival.”


“I had a dream.

- Martin Luther King JR.

Thanks Nytol”


How This Poster in a Women’s Restroom at a Bar Cleverly Combats Sexual Assault

Read more:

“If tomatoes are a fruit, wouldn’t ketchup technically be a smoothie?”
“Why do people say ‘tuna fish’, when they don’t say ‘chicken bird’”?
“Funny. The word ‘bed’ actually looks like a bed.”

“What will you think about
when you don’t have to think about money?”

NY Lottery


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